This policy describes how Sport Society collects, processes uses and discloses your personal
information as a data controller, when you contact us, use our services or interact with our
platforms including websites, public Wi-Fi network, social media and mobile apps (together”Platforms”).


We recommend that you read this Privacy Notice carefully before you use our Websites or Products,
visit our Property, or communicate with us in any manner. The practices described in this Privacy
Notice are subject to applicable laws in the UAE.



We are committed to adopting the highest standards when it comes to how we collect, use and
protect your personal information, and have accordingly developed this privacy policy (the “Policy”),

  • Sets out the types of personal information we collect
  • Explains how and why we collect and use your personal information
  • Explains when and why we may share personal information within Sport Society and with
    other organisations
  • Explains how we protect the personal information we collect
  • Explains the rights and choices you have in relation to your personal information

This Policy applies if you use our services (referred to in this Policy as “our Services”). Using our
Services means:

  • Buying/using our services or products from any of the outlets over the phone, in store or
  • Using any of our platforms, including website, social media, public Wi-Fi networks, or our
    mobile application
  • Taking part in promotions & competitions and registering to receive our newsletters and
  • Registering for the Loyalty Card
  • Registering for ice skating activities, academies, coaching and lessons etc.
  • Registering for events
  • Hire purposes of various areas within the mall

This Policy also applies if you contact us or we contact you about our Services


When you register for our services, we may collect:

  • Your personal details, including your postal and billing addresses, email address(es), phone
    number(s), date of birth, gender, and passport or ID number
  • Your account login details, such as your username and the password (encrypted) that you
    have chosen
  • Your interests, preferences, income, and other profiling information

When you browse our Websites, shop with us online or connect to Wi-Fi networks we provide, we
may collect:

  • Information about your online browsing behaviour on our Websites, and public networks
    and information about when you click on one of our adverts (including those shown on
    other organisations’ websites)
  • Information about devices you have used to access our Services (including the make, model
    and operating system, IP address, browser type and mobile device identifiers)
  • Information about your precise geolocation.

When you sign up to our Loyalty programme, we may collect

  • Transaction information, including the instore and online purchases you earn points for and
    how you use your points, coupons and vouchers within Sport Society

When you contact us or we contact you or you take part in promotions, competitions, surveys or
questionnaires about our Services, we may collect:

  • Personal information you provide about yourself
  • Details of emails and other digital communications we send to you including information
    about the emails you open and links in them that you click on
  • Your feedback and contributions to customer surveys and questionnaires

Automatically when you access or interact with our Websites or Products or visit our Properties and,
for example, are in proximity to a Wi-Fi network, a Bluetooth Beacon, or a camera. We may also
collect your automobile’s license plate information upon entering the car parks.

Other sources of personal information

We may also use personal information from other sources, such as specialist companies that supply
information, online media channels, our partners and public registers. We may collect the following
types of personal information about you from other sources: contact details, credit history,
purchases, interests, preferences, or other types of publicly available information. This other
personal information helps us to:

  • Review and improve the accuracy of the data we hold
  • Improve and measure the effectiveness of our marketing communications, including online

We may be required by law to collect personal information about you or as a consequence of any
contractual relationship we have with you.

If you choose not to provide your personal information to be used in accordance with this Policy, you
will still be able to visit our Platforms but you may not be able to access certain options, products or
services, and in some cases we may not be able to fulfil a service you request.


Make our Services available to you

We use your personal information to provide you timely information and include you in various

  • Processing your orders and refunds
  • Managing the accounts you hold with us

This is so we can provide the services to you in line with our contractual obligations to you.

Personalise your experience

We may use your personal information to personalise the marketing messages we send to you and
to make them more relevant and interesting, as this is in our legitimate business interests. Where
necessary we will obtain your consent first. We may use your personal information for this purpose
in the following ways:

  • Using your online browsing behaviour as well as your in-store and online purchases to help
    us better understand you as a customer and provide you with personalised offers and
  • Providing you with relevant marketing communications (including by email, post, telephone,
    SMS, or online advertising), relating to products and services we offer, and those of our
    suppliers and partners. As part of this, online advertising may be displayed on Our Websites
    and on other organisations’ websites and online media channels. We may also measure the
    effectiveness of our marketing communications and those of our suppliers and partners
  • To help us to better understand you and provide you with services and marketing
    communications, that are relevant to your interests, we combine personal information we
    collect when you make purchases in-store with personal information collected from our
    Websites and other sources including the different subsidiaries under Sport Society LLC

Contact and Interact with you

We may use your personal information when we communicate with you, in order to:

  • Contact you about our Services, for example by phone, email or post or by responding to
    social media posts that you have directed at us
  • Manage promotions and competitions you take part in, including those we run with our
    suppliers and partners
  • Invite you to take part in and manage customer surveys, questionnaires and other market
    research activities carried out by Sport Society and by other organisations on our behalf

It is in our legitimate business interests that we are able to provide you with appropriate responses
and provide you with notice about our services.

Manage and improve our day-to-day operations

We analyse information about how you use our services to:

  • Manage and improve our Websites and other digital platforms
  • Help to develop and improve our product range, services, stores, information technology
    systems, know-how and the way we communicate with you
  • Detect and prevent fraud or other crime.

It is in our legitimate business interests to use the information provided to us for this purpose, so we
can understand any issues with our services to improve it.


We may share your personal information with third parties under the following circumstances:

Sport Society Sister Companies

We may share the personal information collected by us with our other Sister Companies for the
purposes listed above.

Retail Partners

We may share your personal information with other companies that sell products through our
Services (“Retail Partners“). We only share personal information that enables our Retail Partners to
provide their services. For example, when you shop online (as required) or in-store we will give the
relevant Retail Partner your name, contact details, and address so that they can deliver your items.

Service Providers

We work with carefully selected Service Providers that carry out certain functions on our behalf.
These include, for example, companies that help us with technology services, storing and combining
data, processing payments and delivering orders. We only share personal information that enables
our Service Providers to provide their services.

Some of the Service Providers we work with operate online media channels, and they place relevant
online advertising for our products and services, as well as those of our suppliers and our Retail
Partners, on those online media channels on our behalf. For example, you may see an advert for our
products and services when you use a particular social media site.


We may share personal information with other organisations in the following circumstances:

  • If any applicable law or a public authority says we must share the personal information
  • If we need to share personal information in order to establish, exercise or defend our legal
    rights (this includes providing personal information to others for the purposes of preventing
    fraud and reducing credit risk)
  • To an organisation we sell or transfer (or enter into negotiations to sell or transfer) any of
    our businesses or any of our rights or obligations under any agreement, we may have with
    you too. If the transfer or sale goes ahead, the organisation receiving your personal
    information can use your personal information in the same way as us
  • To any other successors in titled to our business
  • To anyone to whom we transfer or may transfer our rights and duties under our agreement
    with you


Your personal information may be transferred to, stored, and processed in a country that is not
regarded as ensuring an adequate level of protection for personal information under European
Union law or under the laws of your country of residence or our country of incorporation.

We will/have put in place appropriate safeguards (such as contractual commitments) in accordance
with applicable legal requirements to ensure that your data is adequately protected.

In the event your personal information is transferred to a foreign jurisdiction, it may be subject to
the laws of that jurisdiction and we may be required to disclose it to the courts, law enforcement or
governmental authorities in those jurisdictions but we will only do so where required by applicable


We maintain physical, technical, and organisational safeguards to secure your personal information
from unauthorised access, use, alteration and destruction. However, no internet-based site can be
100% secure and we cannot be held responsible for unauthorised or unintended access that is
beyond our control.


We operate channels, pages and accounts on some social media sites to inform, assist and engage
with customers. We monitor and record comments and posts made on these channels about us so
that we can improve our services.

Sport Society is not responsible for any information posted on those sites other than information we
have posted ourselves. We do not endorse the social media sites themselves or any information
posted on them by third parties.


We keep records for as long as required to:

  1. Manage purchases, bookings, memberships and provide the other relevant products or services
    anticipated by this Privacy Policy, including keeping you up-to-date with our marketing
  2. Personalise the products, services and communications with you
  3. Comply with the applicable record retention legal requirements. When deciding how long to keep
    your personal information after our relationship with you has ended, we take into account our legal
    obligations and regulators’ expectations.

If you wish to request that we no longer use your information to provide you services, contact us at;

However, we will retain and use your registration information as necessary to comply with our legal
obligations, resolve disputes, and enforce our agreements


All marketing communications we send to you will provide you with a way to withdraw your consent
to future marketing. If you no longer wish to receive promotional materials you may opt-out /
unsubscribe from receiving these communications or change your account settings, this will remove
you from marketing lists

Please note that if you unsubscribe from marketing communications you will still receive operational
and service messages from us regarding the services or products you bought from us and responses
to enquiries made to us, and that we may hold your details on a suppression list so we don’t send
you marketing communications in the future.


We use cookies and similar technologies, such as tags and pixels (“Cookies”), to personalise and
improve your customer experience as you use our Websites and to provide you with relevant online
advertising. Cookies are small data files that allow a website or Mobile App to collect and store a
range of data on your desktop computer, laptop or mobile device.

Cookies help us to provide important features and functionality on our Websites and we use them to
improve your customer experience. For example, we use Cookies to do the following:

a) Improve the way our Websites work

Cookies allow us to improve the way our Websites work so that we can personalise your experience
and allow you to use many of their useful features. For example, we use Cookies so we can
remember your preferences and the contents of your shopping basket when you return to our

b) Improve the performance of our Websites

Cookies can help us to understand how our Websites are being used, for example, by telling us if you
get an error messages as you browse. These Cookies collect data that is mostly aggregated and

c) Deliver relevant online advertising

We use Cookies to help us deliver online advertising that we believe is most relevant to you on our
Websites and other organisations’ websites

Cookies used for this purpose are often placed on our Websites by other organisations, and always
with our permission. These Cookies may collect information about your online behaviour, such as
your IP address, the website you arrived from and information about your purchase history or the
content of your shopping basket. This means that you may see our adverts on our Websites and on
other organisations’ websites. You may also see adverts for other organisations on our Websites.

To help us to deliver online advertising that is relevant to you, we may also combine data we collect
through Cookies in the browser of your desktop computer or other devices with other data that we
have collected (e.g. Loyalty programme / Gift Cards / Event & Ice Rink Registrations).

d) Measuring the effectiveness of our marketing communications, including online advertising

Cookies can tell us if you have seen a specific advert, and how long it has been since you have seen
it. This information allows us to measure the effectiveness of our online advertising campaigns and
control the number of times you are shown an advert.

We also use Cookies to measure the effectiveness of our marketing communications, for example by
telling us if you have opened a marketing email that we have sent you.

e) Your choices when it comes to Cookies

You can use your browser settings to accept or reject new Cookies and to delete existing Cookies.
You can also set your browser to notify you each time new Cookies are placed on your computer or
other devices.

If you choose to disable some or all Cookies, you may not be able to make full use of our platforms.
For example, you may not be able to add items to your shopping basket, proceed to checkout, or use
some of our products and services that require you to sign in.

Once you have given us your consent to the use of cookies, we shall store cookies on your computer
or device. If you wish to withdraw your consent at any time, you will need to delete our cookies
using your internet browser settings.

Flash Cookies

Certain features of our Websites may use locally stored objects called flash cookies to collect and
store information about your preferences and navigation to, from and on our Websites. We also use
cookies to provide aggregate reporting. The cookies do not identify you as an individual or track your
online behavior. We do not collect personal information from flash cookies and we will not associate
them with your personal information.


Our Websites and emails may contain small electronic files known as beacons (also referred to as
web beacons, clear GIFs, pixel tags and single-pixel GIFs) that permit us for example, to count users
who have visited those pages or opened an email and for other website-related statistics. Beacons in
email marketing campaigns allow us to track your responses and your interests in our content,
offerings and web pages. You may use the tools in your device to disable these technologies as well


When you use our Websites, third parties may collect information about your online activities, over
time and across different internet websites, online or cloud computing services, online applications,
or mobile applications. Some browsers support a “Do Not Track” feature, which is intended to be a
signal to websites that you do not wish to be tracked across different websites you visit. Our
Websites are not currently set up to respond to “Do Not Track” signals and do not currently change
the way they operate based upon detection of a “Do Not Track” or similar signal.


We may aggregate personal information and remove any identifying elements in order to analyse
patterns and improve our marketing and promotional efforts, to analyse Platform use, to improve
our content and product offerings, and to customize our Platforms’ content, layout, products and
services, and we may appoint third parties to do this on our behalf, as set out above.

We gather certain usage information like the number and frequency of visitors to our Platforms. This
information may include which webpage you just came from, which webpage you next go to, what
browser you are using, your device and your IP address. We only use such data in the aggregate. This
collective data helps us to determine how much our customers use parts of our Platforms, and do
research on our users’ demographics, interests, and behaviour to better understand and serve you

If you use buttons on our Platforms linked to social media or similar sites (for example “Like” and/or
“Share” buttons), content from our Platforms may be sent back to that other website or service and,
depending on your privacy settings, may be privately or publicly visible (for example to friends,
followers, or generally to anyone who has access to your profile page).

Example – Please be advised that social media platforms may also collect information from you.
When you click on a social plug-in, such as Facebook’s “Like” button, Twitter’s “tweet” button or the
Google+, that particular social network’s plugin will be activated and your browser will directly
connect to that provider’s servers. We do not have control over the collection, use and sharing
practices of social media platforms. We encourage you to review their usage and disclosure policies
and practices, including their data security practices, before using the social media platform.


You have the right to see or access the personal information we hold about you. To receive a copy,
please write to action@sportsociety.com

In addition, you have certain rights regarding your personal information, subject to local law. These
include the following rights to:

  • Rectify the information we hold about you
  • Erase your personal information
  • Restrict our use of your personal information
  • Object to our use of your personal information
  • Withdraw any consents you have provided for our use of your personal information
  • Receive your personal information in a usable electronic format and transmit it to a third
    party (right to data portability)
  • Lodge a complaint with your local data protection authority

If you would like to discuss or exercise such rights, please contact us at:

Sport Society LLC

Compliance Office

PO Box 2377

Dubai UAE


If you are concerned that any of the information we hold about you is incorrect, or out of date,
please write to the address above to report your concerns and we will take appropriate steps to
amend our records.

Please note that we will likely require additional information from you in order to honour your


If you have any concerns about our compliance with applicable privacy laws or this Privacy Policy
please write to:

Sport Society LLC

Compliance Office

PO Box 2377

Dubai UAE


We will endeavour to respond to your concerns as soon as possible.


We update this Privacy Policy when needed and place updates on our platforms. If we are going to
use your personal information in a manner different from that stated at the time of collection, we
will notify you as required. All changes will become effective when posted unless indicated
otherwise. Please review this Privacy Policy periodically for changes.


Our Websites may contain links to other websites operated by other organisations that have their
own privacy policies. Please make sure you read the terms and conditions and privacy policy
carefully before providing any personal information on a website as we do not accept any
responsibility or liability for websites of other organisations.


We have established reasonable organisational, technical and physical safeguards designed to limit
who has access to your personal information, and to protect your personal information from
unauthorised alteration, access, loss, theft, use or disclosure. These safeguards include, but are not
limited to, access controls that are intended to restrict access to your personal information to
authorised employees and contractors only.

We also rely on you to protect your personal information. Where we have provided you, or you have
chosen, a password for access to certain parts of our Websites, you are responsible for ensuring that
password is kept confidential. We ask that you do not share your password with others. We may act
on any activity undertaken under your password. We also ask that you be careful about sharing your
personal information in public spaces of the Websites like message boards. The information you
share in public spaces may be viewed by other Website users or shared in other online locations.

No system can guarantee complete security of your personal information. We therefore cannot
ensure or warrant that your personal information is secure from unauthorised third parties. Your use
and access of our Websites, Products, and Properties, and your communications with us, are at your
own risk.


The Websites are hosted in the United Arab Emirates (UAE), and are subject to UAE law. If you
access the Websites from other countries, please be advised that you are transferring your personal
information into the UAE, and by using our Websites you consent to that transfer and use of your
personal information in accordance with this Privacy Notice. You also agree to abide by the
applicable laws of the UAE, including state and federal law and your agreements with us. Any
persons accessing our Websites from any jurisdiction with laws or regulations governing the use of
the Internet, including personal data collection, use and disclosure, different from those of the
jurisdictions mentioned above may only use the Websites in a manner lawful in their jurisdiction. If
your use of the Websites would be unlawful in your jurisdiction, you may not use the Websites.


This policy is governed by the United Arab Emirates laws. Any disputes arising thereof, or connected
thereto shall be settled by the Dubai courts between Sport Society LLC and you


Our platforms are not directed towards children. If you are providing personal information for an
individual less than 13 years of age, for example when you register your child for activities at Sport
Society, you are providing us your affirmative parental consent as the legal parent or guardian to
collect, use and process the information of the individual less than 13 years of age, consistent with
this Privacy Policy

Your continued use, access, or interaction with our Websites, Products, or Properties or your
continued communication with us after the updated Privacy Notice has been posted (or any other
indication of your consent) will constitute your acceptance of the updated Privacy Notice.

Last updated – 15 December 2020

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    Address : Mirdif, Dubai, UAE.
    Phone : 046072505
    Email : info@sportsociety.com